SEO is "search engine optimization.' That means putting the right info in the right place so a person googling the issue is more likely to have your site returned in the results. Make sure
have the best, most precise information to help people find your site in a search.
The original headline for this site was:
"A POTHOLE EMERGENCY"
By changing it to
"BOSTON POTHOLE EMERGENCY"
you help Google find your site when people search for "Boston potholes."